Publicis - Content Strategy

SEO Optimization

My role: The Director of Content Strategy and I worked with Catalyst Agency to discover the best brand keywords for YouTube SEO optimization. In our client presentation, I created a slide with key performance indicators measuring the brand channel’s health.

Dawn Keyword Research
Dawn Saves Wildlife
Tampax Data Metrics

CMS Production

My role: I implemented HTML and CSS coding for several brands on the Sitecore CMS platform, including Heineken, Meta Wellness, Red Lobster, and Pepto Bismol.

Heineken CMS Production
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Editorial Copy

My role: For Oral-B and Bounty, the Account teams asked me to write educational articles targeted to the consumer bases about electric toothbrushes and kitchen table setups for guests. I also added internal links in both articles for best brand digital strategy.

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National Grid